— House Hoe · Issue №01

Welcome to the house.House Hoe is the debut.Get down & get dirty.

Bad Behavior. Good Housekeeping. — boutique-grade concentrates with copy that makes you laugh before your guests do. Into the first: Mop Hoe, a 500 ml floor wash that does the work of a litre of the boring stuff.

Meet Mop Hoe →Not sure which one — take the 90-second quiz →

$30 · 500 ML20 floorsten launch scentssubscribe & save 15%

№01House Hoe · Issue One№02Matriarch-led · concentrate over dilute№03Boutique-grade · ten launch scents№04No apology · no optical brighteners№05Ships as one parcel · keeps the boot tray honest№06Six issues planned · five on the bench№01House Hoe · Issue One№02Matriarch-led · concentrate over dilute№03Boutique-grade · ten launch scents№04No apology · no optical brighteners№05Ships as one parcel · keeps the boot tray honest№06Six issues planned · five on the bench

— The Collection

— Lining up six bottles

— Photographed. Displayed. Shared.

— Setting the table

— Featured · Debut

— Pouring the first bottle

— The Scent Library

Names for whatthey smell like.

Fourteen fragrances in the cabinet. Ten debuts shipping on Mop Hoe now, four preview swatches for the next Hoes.

→ See the full library

— More from the house

Edition notes, scent diaries, and the occasional matriarch rant — soon.

— Issue One · HOECAMP